ABOUT US

Welcome to Bofrike (️️Bof-rick | बोफ्रिक), a fashion brand that started from a simple idea and has now become one of the latest trending names in the industry. Founded in 2018 by Sahil Kalia and Veneet Sayyer, our journey is one of passion, persistence, and the drive to build something of our own.

Sahil and Veneet first met during their mechanical engineering days in Bathinda, Punjab. Far from top-tier colleges and with no formal education in fashion, they were average students with an extraordinary vision. They didn’t let the lack of fashion knowledge stop them. Instead, they embraced the challenge, using their engineering mindset to innovate in a completely new field.

From day one, they made a promise—to build Bofrike from scratch. Not a single penny came from family support. Everything was self-funded and self-made. Every challenge, every hurdle, was a lesson in resilience and creativity, helping shape what Bofrike is today.

Our humble beginnings have led us to establish our headquarters in Ludhiana, the Manchester of clothing in India. This city, known for its rich history in textile manufacturing, is the perfect base for a brand like ours.

Even today, as we continue to grow, we are constantly learning—about fashion, business, and the dynamic trends of the industry. We believe that staying curious and open to new ideas is key to staying competitive in today’s fast-paced world.

Our mission is simple: to bring you fashion that’s not just trendy, but also a reflection of the journey we’ve been on—one that’s rooted in self-belief, determination, and an unwavering commitment to quality.

At Bofrike, we believe in the power of standing out and making your mark. That’s why our mantra is simple yet bold: Be The Fire. It’s not just a tagline; it’s a mindset. It reflects the energy, passion, and fearlessness that goes into every design, every detail, and every move we make.

This is the heart of Bofrike—a brand built by dreamers, for dreamers, with a fire that never dies.